Excerpt from Elements of a Social Publicity Program
One of the salesmen writes in and suggests that if he had a lot of good lead pencils, with the name of the firm on them, he could use them in a way that would get sales. So the manufacturer buys the pencils.
Then some clever advertising man induces the manu facturer to do a little mail work. Later, a man comes along and tells him that illustrated blotters are a good proposition. So the manufacturer buys some blotters.
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