Wearing unflattering colors can make you look older, ill, exhausted or dull. Colors not only enhance the appearance - they also influence our behavior. It’s to your advantage to consider the responses to color, both physiological and psychological. Color is important since it gets an emotional response from people and can really effect how you look. Color analysis, also called skin tone color matching, personal color or seasonal color, is the process of finding colors of clothing and makeup to match a person’s skin complexion, eye color, and hair color.